B2B Corporate Marketing Software Tools

moosend-review

Email is an essential part of our modern lives, and we rely on it to communicate with friends, family, colleagues, and customers. However, managing emails can be a time-consuming and tedious task. There are many email tools that can make managing emails easier and more efficient.

This article will discuss the importance of email tools and how they can be used to help you manage your emails better.

An email is an indispensable tool for communication between people inside and outside organizations. It allows us quickly to send messages around the world without having to spend too much time or money.

However, managing emails can be difficult due to the sheer volume of them that come in on a daily basis. When manually managing your inbox, it’s easy to lose important messages or forget about important tasks.

Email tools are a great tool to help you manage your emails. They can automate certain steps and provide features like sorting, labeling and archiving.

Email tools are a time-saver as they make it easy to sort through your email quickly. You can automate tasks with these tools, including setting up automatic replies to emails from others or scheduling emails for specific times.

Furthermore, these tools provide features such as message tracking, which lets you know if someone has opened your message or not; this is especially useful when sending marketing campaigns or conducting customer surveys as it helps you gauge how successful they have been.

Email tools also enable users to create templates for common responses, which saves them from having to type out new messages every time they receive an inquiry from a customer or colleague.

moosend-logo

For those of you who prefer a more visual experience, here is a video review from Alexandra on her YouTube channel Alexandra Monica Cote. You can still read our article to get a complete overview of Moosend.

Moosend Overview: What is Moosend? B2B Corporate Marketing Software Tools

Moosend, an email marketing tool for businesses of all sizes, helps them reach customers more effectively and efficiently. It offers powerful features like automated campaigns, segmentation and list building, as well as analytics that allow users to effectively target the right audience with relevant messages.

Moosend integrates seamlessly with other marketing platforms. This allows users to create stunning emails without needing any coding skills. With Moosend, businesses can easily manage their mailing lists and monitor campaign performance in real-time so that they can make the necessary adjustments to improve results.

Additionally, Moosend offers advanced personalization options that allow users to tailor emails according to their customer’s preferences. Moosend is an ideal choice for businesses who want an easy-to-use yet powerful email marketing tool.

Moosend was founded in 2012 as an email marketing platform for small and medium-sized businesses. It was created to assist customers in sending newsletters, managing their contacts, and tracking the performance of their campaigns.

Over the years, Moosend has evolved into a powerful marketing automation platform with various features and services designed to increase customer engagement and maximize ROI.

Moosend has been used by marketing teams, small businesses, e-commerce stores, bloggers, charities, and many more. The platform provides a range of features designed to help these users create email campaigns that are tailored to their needs and goals.

Moosend also offers integrations with popular services like Shopify, WordPress and Salesforce. It is easy to integrate data from these services with Moosend, allowing users to send personalized emails based upon customer behavior and interests.

Moosend’s drag-and-drop campaign editor and suite analytics tools make it easy to create effective email campaigns.

What’s Moosend used to do?

Moosend is an email marketing platform used for sending out newsletters, promotional emails, automated campaigns, and more. You can use drag-and-drop features to create your emails, as well as customizable templates, A/B testing and real-time analytics.

Moosend also provides powerful automation tools that allow you to create sophisticated workflows and send triggered emails based on user interactions with your content or website. Moosend’s simple-to-use interface, extensive capabilities and excellent customer service make it a great choice for any business looking to expand their reach and engage customers with effective email campaigns.

It is a powerful tool to increase sales performance, customer loyalty, retention rates, and drive website traffic.

Businesses rely on email marketing platforms today for many things. Email marketing platforms help businesses to reach out to potential customers, build brand awareness and loyalty, increase sales and conversions, engage with existing customers, automate marketing processes, and track the success of their campaigns.

These platforms can provide features such as email list segmentation and personalization, automated triggered emails based on customer behavior or preferences, A/B testing to optimize content effectiveness and deliverability rates, and analytics and reporting tools to measure campaign performance.

These platforms allow companies to create visually appealing emails and integrate them with their websites. Many email marketing platforms also offer integrations with popular marketing tools such as CRMs (customer relation management), ad platforms, webinar platforms, etc.

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What are the Key Features of Moosend

Moosend is an email marketing software designed to help you create and send engaging emails to your customers.

It offers a range of features that can help you maximize the effectiveness of your campaigns, including automated email campaigns, segmentation tools, A/B testing capabilities, custom templates, analytics and reporting, and more.

Moosend also integrates with third-party platforms like Salesforce and WordPress. With its robust set of features, Moosend makes it easy for businesses to create effective email marketing strategies that will help them reach their goals.

It is a popular choice for email marketing because of its user-friendly interface, powerful automation capabilities and high conversion rates.

Moosend’s key features are:

Drag & Drop Email Editor

Moosend’s Drag and drop email editor. Moosend’s drag-and-drop email editor is a powerful, easy-to-use tool that lets you quickly create beautiful emails. You will find a variety of features such as customizable templates and blocks and drag-and-drop functionality.

Moosend’s drag and drop email editor makes it easy to create beautiful emails in minutes. You can also send them out to your contacts. The Drag and Drop Email editor is easy to use. As it is a drag-and-drop editor, users do not need to know HTML code to use its full potential.

Automated Workflows

Moosend lets you automate your email marketing campaigns using drag-and-drop workflows that are tailored to your specific needs. You can also easily create automated emails such as welcome emails, abandoned cart emails, birthday emails, and more.

You can also use Moosend to segment your lists into different groups based on user behavior and preferences. This allows you send targeted emails to each group, increasing engagement and allowing you to send more relevant emails.

Additionally, Moosend enables you to track email performance so that you can see how effective your campaigns are. Moosend’s Automation tool is also a strong tool for marketers. It allows for building drip campaigns and email autoresponders. These autoresponders send triggered messages to recipients based on how they behave. B2B Corporate Marketing Software Tools

List Segmentation

Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns.

Moosend makes it easy to segment contacts based on location, gender, age group, browser type, device used, email activity, purchase history, and other criteria. These segments can then be used to target specific campaigns that are tailored to their interests.

This allows you to build deeper relationships with your customers and increase the chances of them engaging with your emails. Moosend lets you segment your list in many different ways.

These criteria include:

  • Subscribers’ personal information (e.g. name, age, gender, location)
  • Subscriber behavior (e.g. how often they open emails, click on links)
  • Subscription date (e.g. new subscribers or existing subscribers)
  • Engagement level (e.g. inactive or active subscribers)
  • Interests and preferences (e.g. product categories, topics of interest)
  • Purchase history (e.g. customers who have bought in the past). B2B Corporate Marketing Software Tools

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A/B Testing

A/B testing is a method of comparing two versions of a product, design, or web page to determine which performs better. It typically involves showing different versions of the same item to users and then measuring which one performs better in terms of engagement, conversion rate, or other metrics.

A/B testing is a great way to optimize user experience and ensure maximum success.

Moosend allows you to test the effectiveness of two versions of your email campaign by using A/B testing. This allows you to send two versions of your email to a segment in your contacts.

This allows marketers to identify which version is most effective and optimize their campaigns. Moosend’s A/B Testing feature allows marketers to easily test subject lines and body copy, call to action buttons, images, or any combination thereof in an email campaign.

Moosend A/B Testing Tools include Moosend’s refine, which is a subject line tester. This tool will help you compare your email subject line to the industry standard and show you how it ranks.

If you use A/B testing correctly, you can create multiple versions of your email and then transform one component at a time. The results of each version can be tracked. Moosend can set the A/B testing period to 24 hours.

Real-Time Reports

Moosend also offers real-time reports. Moosend’s real-time reports allow users to view the analytics of their campaigns in real time. This includes click-through, open, and unsubscribe rates.

This makes it easy for users to track the performance of their campaigns and make adjustments as needed. This feature allows users to monitor activity as it occurs. Moonsends Real-time reports and analytics actually continuously update reports as it happens.

Responsive Design

Ensure that all emails sent are optimized for any device, guaranteeing flawless delivery and engagement no matter where they’re opened. Responsive design works on both desktop computers and mobile devices. B2B Corporate Marketing Software Tools

Moosend email uses responsive design. Moosend’s email platform is optimized for mobile devices. All emails can be opened on any device, without any modifications or adjustments.

The team also uses various methods to ensure that every email looks great on all devices, including fluid images or media queries. If you need to personalize your emails for specific devices, Moosend offers custom HTML coding.

Responsive design is essential in email today because it ensures that your messages are displayed well on all devices. Responsive design ensures that your emails’ content is optimized for mobile users, allowing them to view and interact with your messages more easily.

Furthermore, mobile-friendly templates have been shown to increase user engagement and click through rates. This can lead to higher conversions.

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Integrations & APIs

Moosend can also be integrated with multiple services. This makes Moosend possible to link products, services, and content to different online services such as Shopify, Zapier, MailChimp, Salesforce, Google Analytics, and Adwords.

It also has the ability to connect to social media networks like Facebook and Twitter. Furthermore, Moosend integrates with webinar/webinar event hosting services like Zoom Webinar and GoToWebinar.

It can also integrate with eCommerce platforms such as WooCommerce to provide a comprehensive email marketing campaign. Some of the more well-known services that integrate with Moosend include:

  • Zapier: Zapier integrates Moosend with multiple other popular services, such as Salesforce, Shopify, and QuickBooks. Zapier integration with Moosend will allow you to connect your Moosend account to Zapier. This allows you to automate workflows between the two apps.

Using Zapier, you can trigger automated workflows whenever certain events happen in any of the connected apps. For example, suppose someone signs up for your Moosend newsletter list. In that case, Zapier could automatically create a customer record in your CRM or add their email address to a custom list on another service.

These manual tasks can be automated across multiple apps to save time and increase productivity.

  • Mailchimp allows you to link your campaigns between both services, making it easier for email marketing. Integrating Moosend to your Mailchimp account allows you to transfer existing Mailchimp contacts to Moosend. This will give you access to advanced segmentation tools and automation capabilities as well as analytics insights.

It will be possible to sync your contact list with both services, so any changes in one platform can reflect on the other. This integration will allow you to reduce double maintenance of contact lists and save money.

  • Google Analytics: Incorporate tracking campaigns into Google Analytics to measure the success of your emails and track visitor behavior on-site. When your Moosend is integrated with Google Analytics.

Once your Moosend account is integrated with Google Analytics, you can track visitor behavior on your website and understand what content resonates with your audience.

You can also use analytics data to inform your email campaigns, helping improve the effectiveness of your emails. Additionally, you can attribute email performance to website traffic and better understand the customer journey.

  • SurveyMonkey: Utilize Moosend’s Surveys feature to send out surveys directly from your account. After you have integrated SurveyMonkey and Moosend, survey data will be synchronized from SurveyMonkey to your Moosend Account. This will enable you to segment, personalize and automate email campaigns based on the responses to your survey. You’ll also be able to use the survey data in real time within your Moosend automated campaigns. B2B Corporate Marketing Software Tools
  • Leadpages: Create a simple opt-in page that automatically captures leads and links them directly to your Moosend mailing list. When you integrate Moosend with Leadpages.

When you integrate Moosend with Leadpages, you can use LeadPages to create lead capture forms that connect directly to your Moosend account.

This will enable you to quickly gather leads and add them into your mailing list, so that you can begin sending emails. You can also track each campaign’s performance in Leadpages, and get insights into your contacts’ engagement with your marketing efforts.

Benefits of Using Moosend

Moosend is a powerful email marketing platform that provides businesses with tools and services to help them reach their goals. It offers a wide range of advanced features, including easy-to-use segmentation and drip campaign capabilities, enabling you to send targeted communications to your customers.

The platform also offers detailed reporting options and analytics so that you can track customer engagement. Moosend offers a drag and drop editor that allows you to create visually appealing emails quickly without having to know any coding.

In addition, workflows are available that allow you to automate customer journeys dependent on customer behavior or other triggers. Overall, Moosend can be used by businesses to build well-crafted emails and foster customer relationships.

  • Intuitive Interface: The intuitive user interface of Moosend makes it easy to use and navigate, even by users with no prior experience in email marketing. It offers a wide range of reliable and simple features that are suitable for any business, regardless of size or expertise.
  • Automated email campaigns: With Moosend, you can send personalized emails at regular intervals to your customers using automated email campaign. This keeps your customers informed and engaged about any new products or services that you offer.
  • Comprehensive Reporting & Analysis: With Moosend’s analytics and reporting feature, you can gain detailed insight into the performance of your email and campaigns using different metrics such as open rate, click rates, and engagement rate. This will enable you to optimize your campaigns for better results.
  • Segmentation & Targeting – Moosend lets you segment your contacts based on various criteria like demographics, geographical location, purchase history, and so forth. so that you can target specific groups within your list for more effective campaigns. B2B Corporate Marketing Software Tools
  • Affordable Pricing: One of the greatest advantages offered by Moosend is its pricing model, which is extremely affordable when compared to other leading email marketing platforms such as MailChimp and Constant Contact.

Who are the likely users of Moosend

Moosend is an email marketing platform that is designed to provide businesses of all sizes with the necessary tools to produce successful email campaigns. Moosend is primarily used by marketers who want to make the most of their email campaigns.

This platform has simple but powerful features that can be used by small and large businesses. Moosend offers everything you need for a successful email strategy.

Marketers can create and execute complex campaigns with ease using the intuitive dashboard. These campaigns can be customized for any business type. On top of that, Moosend also offers integration with popular online applications such as Shopify and Google Analytics, which allows users to track important metrics to make informed decisions about their campaigns.

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Is Moosend simple to use?

A tool or service must be simple to use. The user experience is an essential factor in determining the success of any product. It all boils down to the way that the user interface has been set up.

In the case of Moosend, UI design plays a central role in providing users with an intuitive and effective way of creating, managing, and sending emails and newsletters. Its modern, clogless, and efficient interface allows users to easily find all that they need when creating campaigns or managing lists.

Furthermore, Moosend offers a thorough library of templates and design tools that ensure your emails are always on-brand and eye-catching. Overall, Moosend provides great usability with its straightforward design elements, ensuring that all users can create their own stunning emails without spending hours learning how to use the platform.

So is Moosend easy to use?

Yes, Moosend can be very simple to use. There is a range of tools and features that make creating email campaigns and managing contacts simple. There are step-by-step tutorials available to help with any aspect of the service that you may need assistance with. B2B Corporate Marketing Software Tools

How do you use Moosend?

Moosend is a powerful email marketing platform that allows users to easily create and send email campaigns. Moosend allows you to create newsletters and contact lists, as well as automate campaigns. You can also segment contacts into different groups and track results.

To get started with Moosend, you’ll first need to create an account and import your contacts into the system. You can start building emails using the drag-and-drop editor with customizable templates.

Once your emails are built and ready to go, you can also schedule them in advance or send them out immediately. Additionally, you can track how well each of your campaigns performs with dynamic reporting tools like link tracking and campaign comparison tools, so you know exactly how well each of your efforts is doing.

All in all, Moosend makes it easy for everyone, from beginners to seasoned professionals, to create effective email campaigns quickly and easily.

Moosend Pricing: How Much Does Moosend Cost?/

Moosend offers flexible pricing plans, something that suits everyone’s needs. For small businesses, Moosend offers a free plan limited to 30 days and includes access to features such as automated campaigns, split testing, and contact segmentation.

The Pro Plan is $9 per month and includes additional features like advanced segmentation, custom domain use, and access their dedicated support team. Their Enterprise Plan is designed to suit larger businesses that have more complex marketing needs, and they offer custom pricing plans that are tailored to meet those specific requirements.

Overall, Moosend offers excellent value for money in email marketing services that will help you grow your business faster. B2B Corporate Marketing Software Tools

Below is a price table for Moosend’s products and services

Try it Free of Charge Pro Plan Enterprise Plan
$30 for 30 Days $7 per month (annually) or $9 per month (monthly) Custom Pricing (Contact Customer Service for a Quote)
  • No Credit Card Required
  • Unlimited Emails
  • Automation Workflows
  • 1x Landing /1 Form
  • Email Campaigns
  • Sign-up and Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Templates that can be customized
  • Image Manipulation
  • Countdown TImers
  • Conditional Content
  • AI-Engine Product Recommendations
  • Automation Workflow Designer
  • Pre-Built Automation templates
  • Multi-Step Marketing Automation Workflows
  • Opens and Clicks
  • Bounces, Unsubscribes, and Complaints
  • Page Visits
  • Products Views, Carts, and Purchases
  • Custom Events
  • Predicted Demographics and Location
  • Predicted Weather Analytics
  • Real-Time Analytics and Reporting
  • Google Analytics Tracking
  • Email Heatmap Analytics
  • Geography and Device Reporting
  • Spam Analysis
  • A/B Testing
  • SPAM Testing
  • 1 (10 widgets), for Custom Reporting
  • Unlimited Emails
  • Automated Workflows
  • Landing Pages/Forms
  • SMTP Server
  • Email campaigns
  • Transactional emails
  • Sign-up and Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Image Manipulation
  • Countdown TImers
  • Conditional Content
  • Recommendations for AI-Engine Products
  • Automation Workflow Designer
  • Pre-Built Automation Templates
  • Multi-Step Marketing Automation Workflows
  • Opens and Clicks
  • Bounces, Unsubscribes and Complaints
  • Page Visits
  • Product Views, Carts and Purchases
  • Event Design
  • Predicted Location and Demographics
  • Predicted Weather Analytics
  • Real-Time Reporting and Analytics
  • Google Analytics Tracking
  • Email Heatmap Analytics
  • Geography and Device Reporting
  • Spam Analysis
  • A/B Testing
  • SPAM Testing
  • All Pro features
  • Account Manager
  • Priority Support
  • SSO & SAML
  • IP dedicated
  • Email campaigns
  • Transactional Emails
  • Sign-up and Subscription Forms
  • Landing Pages
  • Email Newsletter Builder
  • Basic Templates
  • Custom-Coded Templates
  • Image Manipulation
  • Countdown TImers
  • Conditional Content
  • Recommendations for AI-Engine Products
  • Automation Workflow Designer
  • Pre-Built Automation Templates
  • Multi-Step Marketing Automation Workflows
  • Opens and Clicks
  • Bounces, Unsubscribes and Complaints
  • Page Visits
  • Products Views, Carts, and Purchases
  • Custom Events
  • Predicted Demographics and Location
  • Predicted Weather Analytics
  • Real-Time Analytics and Reporting
  • Google Analytics Tracking
  • Email Heatmap Analytics
  • Geography and Device Reporting
  • Spam Analysis
  • A/B Testing
  • SPAM Testing
  • Custom Reporting

The pros and cons to using Moosend

The benefits of using Moosend

  • Automation: Moosend allows users to automate their marketing processes and campaigns for maximum efficiency. This means marketers can set up automated emails, drip campaigns, and other marketing tasks instead of manually executing them.
  • Integrations: Moosend can integrate with third-party services and tools such as Zapier, Google Analytics and Mailchimp. This makes it easy for marketers to connect their existing systems with Moosend’s platform.
  • Email templates: Marketers can quickly create custom messages with Moosend’s prebuilt email templates.
  • Affordable Pricing: Moosend has a range of plans that are tailored to your needs and budget, starting at $9 per month. This makes Moosend an affordable choice compared to other email marketing platforms on the market.

Cons of Using Moosend

  • Limited third-party integration options. Moosend doesn’t integrate with as many tools as its competitors. It may not be the best choice for people who need to integrate with multiple services, or have specific business needs.
  • Automation options are limited: Automation is essential for any email marketing platform. However, Moosend’s offerings in this area are very limited. It is not possible to create automated drip campaigns, or to send dynamic triggers based upon customer preferences and behavior.
  • Lack of advanced reporting and analytics: While Moosend does provide basic reporting and analytics, the features available are relatively basic compared to those offered by other platforms. Advanced features such as heat mapping, cohort analysis, and A/B testing are still not supported.

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Moosend Review Final Thoughts: Is Moosend Right For You?

Moosend is an email marketing platform with great features and comprehensive offerings. It is easy to use for beginners yet powerful for experienced marketers. Pricing is fair, and the customer service team is responsive and helpful.

Overall, Moosend is a great option for anyone who wants an easy-to-use, customizable email marketing platform. It also offers a wide range of features, including split testing, automation, segmentation, and contact segmentation. B2B Corporate Marketing Software Tools

It provides all the tools that you need to run effective campaigns and reach customers. Moosend is a great choice, whether you are just starting out with email marketing or you are an expert.

Moosend, a top email marketing platform, is designed to engage businesses with customers, automate marketing campaigns, and optimize performance. Compared to other platforms of the same kind, Moosend offers a range of unique features that set it apart from the competition.

These include an intuitive drag-and-drop user interface, advanced segmentation options, automated workflow triggers, and customizable templates. With these powerful tools at their disposal, users can create emails quickly and easily, ensuring messages are tailored to the individual needs of their audiences.

Furthermore, the platform provides real-time analytics, which enables users to monitor performance over time and modify their strategies as necessary. Moosend’s unique features are a great option for businesses who want to maximize the effectiveness of their email marketing efforts.

Frequently Asked Questions by Moosend B2B Corporate Marketing Software Tools

How good is Moosend?

Moosend offers a high-quality platform for email marketing.

For what it costs, the features are top-drawer. It is the best marketing automation available at this price. It provides users with plenty of bespoke email marketing tools which are ready to go. These tools are ideal if you have an eCommerce store.

How much does Moosend Cost?

Moosend can be used for as low as $7 per month, depending on the payment plan you choose.

You already have 500 contacts and unlimited email addresses. You can get a 30-day free trial to experience Moosend’s capabilities. Although this trial has some limitations, you can still try most of the services free of charge.

How does Moosend Work?

Moosend is an email marketing platform.

Like most email marketing platforms, you can send and automate your email campaigns. You can grow your list with landing pages and forms, manage your subscribers, and even track website visits aside from other functions.

Is Moosend a CRM or not?

Although it shares some functionality with other CRM platforms, Moosend does not have the capacity to be a customer relationship platform.

Moosend only focuses on email interactions. A full CRM tracks customers across all communication channels.

Where is Moosend located?

Moosend’s head offices are found in London, UK, and Greece.

Is Moosend Mobile Friendly?

Yes, Moosend is mobile-friendly.

Mossend lets you view the mobile version of emails and landing pages. You can view the mobile version of emails and landing pages on your smartphone. Even Moosend features let you make responsive emails that can be used on both mobile and desktop devices.

Is Moosend Easy to Use?

Moosend can be used in a very simple way.

Moosend’s user interface is well-designed. The navigation is excellent. All the tools are even signposted for ease of access. Above all else, even if you get lost in the UI, the platform still provides great support for all your needs.

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